FreshBombay

We developed a Web-app (the website acts as an app) and an android app. It follows the Cluster Containment rule. We have onboarded a few vendors who have promised fresh vegetables and fruits to be made available. These vendors are vegetable sellers and were stopped selling due to Lockdown activity. We have - Limited vendors; Single point of vegetable accumulation and segregation as per orders received; Small team and hence least amount of humans involved behind every order; Every member has the Aarogya Setu app on their smartphone; No one moves out of their society gates; People order as per available stocks of fresh vegetables and fruits; Zero delivery charge; People are ordering on behalf of their parents and other senior citizens. The deliveries are made by the youth of this area only. Neither Swiggy nor Zomato were involved in our operations.

I was responsible for Customer Acquisition, Social Media Marketing, Customer Success management, Communicating with customers the new offers and addressing the grievances. Later I took charge of the fresh produce procurement and strategic partnerships with distributors of well-known FMCGs.